Q: Why should my website have stats?
Knowing your visitors is a fundamental part of internet marketing. Any webmaster will tell you the vital role that visitor stats/info plays in the marketing decisions made on any website. Stats software helps you optimise your internet marketing efforts, making it easy for you to
drive more qualified prospects to your website and convert more of them into leads and customers,
enabling visual analysis at every step of the process.
Visitors are great, but leads are better. A key goal of your internet marketing strategy should
be not only to drive traffic to your website but also generate leads and ultimately sales.
Stats software:
1) Will let you keep track of your visitors, wether they are new or returning.
2) Will help you determine wether your site is converting leads, and thus
possible changes you may need to make.
3) Will show you what search engines are working best for your site.
4)
Will keep a constant ongoing log of busy and quiet periods for you to refer to.
Sometimes referred to as 'Hit Counters', website statistics software can be added to almost any website invisibly. In most cases your web host will include some kind of log statistics interface that you/your webmaster will be able to include on your website at no extra cost. There are also many companies offering this service completely free, with online guides on how to set up and get the best out of them.
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