Q: Why should I change my advert text every two months?
Changing the text in your advert gives Google the opportunity to qualify your advert for more search phrases, increasing your odds at being found. If there are new words you want to try or just words you couldn't fit in, you can update your advert quickly and easily. Google likes to see fresh content so something new and fresh in your ad stands a better chance of being ranked highly. That said it sometimes can only mean changing one word.
See: What does 'search engine profile analysis' mean? for more details. |
. . . 
Home